Profile

His main research areas include digital marketing, marketing ethics, consumer behavior, social media marketing, artificial intelligence in marketing, and corporate social responsibility.
Emre Yıldırım received his master’s degree in Marketing from the Graduate School of Social Sciences at Anadolu University and his Ph.D. in Production Management and Marketing from the Graduate School of Social Sciences at Sakarya University in 2016. He began his academic career in 2011 as a Research Assistant at Sakarya University and was awarded the title of Associate Professor by the Interuniversity Board (ÜAK) in 2021. In 2017, he was a visiting researcher at the Institute of Marketing, Hamburg University of Technology, Germany, for three months. He has authored numerous national and international articles, books, and book chapters. In 2020, he received the Scientific Study Award within the scope of the 23rd Consumer Awards organized by the Ministry of Trade of the Republic of Turkey. His primary research areas include digital marketing, e-commerce, and marketing ethics, while he is also interested in topics such as green marketing, complaint behavior, and gift-giving behavior. Since 2017, he has been teaching various courses at the Business School, Sakarya University.