Profile

Biography Biography I’m a marketing communications expert, with almost 12 years combined experience at leading UK universities, and consulting for some of the UK’s iconic fashion retail brands, such as Selfridges and House of Fraser and TopShop. I enjoyed 3 years at Sanctuary Music as Head of Fashion, where I led a team of creatives and brand managers to develop and create fashion music merchandise for bands/artists ranging from the Stone Roses to Girls Aloud. I have a passion for fashion retail marketing, delivering high quality teaching, and working with both students and industry. Areas of teaching expertise are: International Marketing; Strategic Marketing; Fashion and Retail Marketing; Fashion Advertising; Media & Campaign Planning; Consumer Behaviour & Profiling; PR and Entrepreneurial Marketing. I’m a graduate from Manchester University Business School, (2004) with a PhD, in Consumer behaviour in fashion marketing. Externally, I’ve delivered and presented research at conferences, (British Academy of Management) and my research interest areas are namely (but not limited to) consumer decision processes; fashion mobile apps; fashion ethics & theory; sustainable British fashion; heritage fashion branding; fashion advertising in global markets and fashion branding values. I’m currently drafting a proposal for a new fashion-marketing textbook: “Contemporary Issues in Fashion Retailing: Case studies of challenges and changes in the fashion world” for the Wiley-Blackwell series. I have also worked and studied internationally, and speak French fluently and Italian to a working standard. Professional Experience Bournemouth University - Lecturer in Marketing & Advertising and Programme Leader for BA (Hons) Advertising - December 2014 to Current Bravado, Sanctuary Music, London, UK - Head Of Fashion Brands, Digital & Music Division (World outside North America) - September 2010 to December 2013 University of Liverpool, Liverpool, UK - Associate Marketing Lecturer - September 2008 to July 2009 Manchester Metropolitan University, Manchester, U.K - Associate Marketing Lecturer - September 2001 to July 2010 Team Creatif, Paris, France - International Account Manager - January 2000 to August 2000 Education PhD Fashion Retail Marketing Communications and the Consumer - Manchester School of Management, Manchester, U.K MPHIL Retail Marketing: How ICTs can affect relationships in retail businesses - UMIST UNIVERSITY, MANCHESTER, UK BSc (Hons) Management and Fashion Marketing, and French - UMIST UNIVERSITY, MANCHESTER, UK ESTIT (Ecole Superior), LILLE, FRANCE

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