About Conference

"Redefining the Art and Science of Marketing"

Marketing has been & and will continue to be one of the key success factors of all types of businesses from startups to multinationals. Marketing comes in a wide variety of flavors based on audience, media platform, and business in today’s evolving and dynamic marketplace. Due to technological enhancement, consumer’s ability to gain more knowledge regarding the marketplace has been increased, which is the biggest threat to marketers. Then marketers had to find new ways of doing marketing in a competitive market.

With the expansion of the types of marketing platforms available, including search engine marketing (SEM), social media marketing (SMM), affiliate marketing, content marketing, mobile marketing, email marketing, and Internet marketing, researchers and Experts who are in these subjects need in-depth understanding. It’s important to share knowledge with others due to newly generated marketing platforms. For that, they need a platform to share their knowledge. We could say we have created a golden opportunity for those people who like to expose their knowledge, through this conference.

We are proudly organizing the International Conference on Marketing Management (ICMM) which will be held on 04th & 05th April 2026 in Lisboa, Portugal

It provides a valuable opportunity for academics, researchers, professionals, marketers, educational leaders, policymakers, industry representatives, advanced students, and other persons who are interested in marketing subject areas worldwide to present their ideas, suggestions, research findings, experiences, and innovations. Gathering of pool of human resources can easily identify changes happening in this field, trends, favorable & unfavorable factors affecting the subject area, industry development factors, and global changes in the field Participants will be able to sharpen up their knowledge, step forward their position in industry, buildup effective connection between industry leaders, go ahead in their career path. In addition, all the submitted full papers will be included in the conference Journals and Abstracts in the proceeding book.

Why do you participate?

• To present your research findings, ideas, and innovations to others & it will help you to improve your image among industry leaders.
• By Knowing about the industry trends, industry current situation & changes happening in the industry & participants will be able to confront the problems in a better way.
• To maintain sound business connections with industry people and this will lead to maintaining a good image.
• To enhance their knowledge level through the ideas, findings, and experience of others & participant will be able to upgrade their position in the industry.
• To contribute to the knowledge level of the management and economics subject areas.
• Free publications for selected research papers may add value to your image & your reputation.