0th International Conference on
Marketing Management
"Creating Value through Best Marketing Practices"
Abstract Submit Date :
Call for Papers
As a Scientific Research Conference Organizer, the Global Academic Research Institute is proudly organizing the International Conference on Marketing Management (ICMM 2026) under the theme of “Creating Value through Best Marketing Practices”. We welcome proposals for papers and invitations for abstract submissions, which are now open for both oral and poster presentations covering current research and new processes. All contributions should be of high quality. During the review period, Papers will be reviewed by eminent scholars in the respective areas.
Two types of submissions are invited:
01. Full papers reporting on original & unpublished research
02. Work-in-progress papers or Abstract or Case Studies or Projects
Marketing has become a global language of the new millennium. However, with an increase in consumer power, strict legislation, and competition the job of marketers has become more complex and much like a boundary-spanner. Time to build important connections while enjoying relaxed conference breaks. Please note that speakers are encouraged to submit a full paper before the conference. In addition, all the submitted full papers will be reviewed by the journal editorial board and a few high-end papers will be published in GARI e-Journal having ISSN & DOI, and All Selected papers will be published in conference printed proceedings having ISBN as well as a conference library page.
For abstract submission fill in the online submission form or contact helpdesk@gariteam.com. Presentation time allocated 20 mins (15 mins presentation 05 mins questions),
All Selected papers will be published in different Journals
GARI International Journal of Multidisciplinary Research (www.research.lk) International Journal of Management (Online: ISSN 2424-6433) International Journal of Economics & Sustainable Development (Online: ISSN 2513-261x) as well as GARI Digital Research Library,
Print & Online proceedings Book will include "Extended Abstracts", should be at least three pages, but not more than five pages in length including the references. The word limit is 1000 - 1200 words.
Note - Offer certificate for co-authors & All Participant Delegates
Virtual Delegate Presentation (via ZOOM platform) is available at the conference & All the presentations LIVE STREAM on Facebook. After the event, We post the Print Certificate & Proceeding after the Conference
Important Dates
- Paper/Abstract submission deadline : 3rd February 2026
- Notification of acceptance : Within 07 Days (+/-3)
- Full paper submission deadline : 10th March 2026
- Registration Deadline : 28th February 2026
- Conference Date :
Scope
Marketing Strategy & Planning
- Strategic marketing and competitive positioning
- Marketing planning and implementation
- Market segmentation, targeting & positioning
- Relationship marketing and customer value creation
Consumer Behaviour & Psychology
- Consumer decision-making and perception
- Motivation, attitudes, and learning theories
- Cultural and social influences on consumption
- Emotional and experiential consumer behaviour
Digital & Social Media Marketing
- Online marketing & digital advertising
- Social media campaigns & engagement strategies
- Search engine marketing (SEM) and SEO
- Content marketing and influencer marketing
Brand Management & Communication
- Brand equity and brand positioning
- Integrated marketing communications (IMC)
- Advertising, PR, and promotional strategies
- Storytelling and brand narratives
International & Global Marketing
- Cross-cultural marketing strategies
- Global brand management
- Market entry and international expansion
- Multinational consumer insights
Sales Management & Customer Relationship
- Sales leadership and performance management
- Customer relationship management (CRM) systems
- Loyalty programs and retention strategies
- Omnichannel and retail sales management
Marketing Analytics & Data-Driven Decision Making
- Big data and predictive analytics in marketing
- Marketing metrics and performance evaluation
- Machine learning & AI for market insights
- Customer analytics and segmentation
Ethical, Sustainable & Green Marketing
- Responsible marketing and ethical frameworks
- Sustainability communication and eco-labels
- Green marketing strategies
- Social impact and corporate responsibility
- Ethics & Social Responsibility
Other Trending
- Fashion & Arts in Marketing
- Sports, Events & Recreation Marketing
- Travel / Tourism, Hospitality & Leisure Marketing
Registration Fees
| Participant | Amount |
| Delegate Presenter / Author (Oral) | 290 EURO |
| Delegate Student Presenter / Author (Oral) | 260 EURO |
| Virtual Delegate | 230 EURO |
| Accompanying Person / Delegate Listener | 260 EURO |
| Poster & Additional Paper | 175 EURO |